boAt today unveiled its latest lineup of audio products and significant technology partnerships at CES 2025 in Las Vegas. The company demonstrated its ongoing commitment to creating high-quality audio solutions that are “Designed & Engineered in India” for a global audience.
Nirvana X TWS
boAt’s flagship product at the event is the Nirvana X TWS, a premium true wireless stereo (TWS) offering. Designed and engineered in India, this product features Knowles Balanced Armature drivers and Mimi’s personalized audio technology to deliver an audiophile-grade listening experience.
The Nirvana X TWS aims to combine top-tier performance with health-conscious benefits, making it an ideal choice for users seeking both superior sound quality and an optimized auditory experience.
Upcoming Nirvana Series for FY26
In addition to the Nirvana X TWS, boAt provided an exclusive preview of its upcoming Nirvana product lineup for FY26. This range includes the much-anticipated Nirvana Crystl, another Made in India product, alongside the Nirvana Zenith Pro and Nirvana Ivy Pro.
These models are set to take the TWS experience to new heights. The company also highlighted the growing success of the Nirvana Ivy, which has already set new benchmarks in the TWS category.
Technological Advancements and Collaborations
boAt’s showcase at CES 2025 also highlighted its strategic collaborations with leading global technology partners. The company is integrating advanced technologies, such as:
- Ceva RealSpace® spatial audio rendering engine with head tracking for immersive audio experiences.
- Dolby Atmos for rich, dynamic sound.
- LDAC for high-resolution audio streaming.
- Hi-Res Audio certification from the Japan Audio Society for top-tier sound clarity.
- Knowles Balanced Armature drivers for enhanced audio performance.
- Mimi personalized audio technology to optimize sound based on individual hearing profiles.
These innovations, co-developed with international experts, aim to provide world-class audio experiences while celebrating India’s engineering expertise.
Innovation at boAtLabs
boAt’s success is driven by boAtLabs, the company’s in-house research and development team based in India. boAtLabs plays a crucial role in the design, prototyping, and development of new products.
This innovation hub enables boAt to push the boundaries of audio technology while meeting the needs of a global audience, all while staying true to the “Made in India” commitment.
Speaking about boAt’s presence at CES 2025, Sameer Mehta, Co-Founder & CEO of boAt, said,
We are thrilled to showcase boAt at CES 2025 as a testament to the strength of Indian innovation aligning with global standards. Our products embody a seamless fusion of advanced technology, user-focused design, and a strong commitment to local engineering. We believe our ‘Made in India’ philosophy resonates with consumers globally, and we remain dedicated to pushing boundaries to create audio solutions that emphasize both quality and well-being.