POCO India has roped in Bollywood actor Akshay Kumar as its brand ambassador, ahead of tomorrow’s POCO X7 series launch in the country. Hardik Pandya was the ambassador for last year’s POCO X6 series.
Known for his fearless energy and mass appeal, Akshay Kumar is the perfect embodiment of POCO’s “Made of MAD” philosophy, said the company. His partnership aligns seamlessly with the X7 series campaign, “Xceed Your Limits,” which inspires users to defy conventions and reach for the extraordinary, the company added.
POCO said that the dual announcement is a strategic milestone for POCO, signaling its growth trajectory and intent to dominate India’s tech landscape.
With Akshay Kumar’s partnership amplifying the brand’s reach and the X7 series launch on January 9th at 5:30 PM, POCO said that it is poised to deliver a bold and transformative experience for its users, sparking intrigue and excitement across the market.
Regarding the announcement Himanshu Tandon, Country Head, POCO India said:
At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.
Bollywood actor Akshay Kumar said:
Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology.