TCL Electronics showcased an array of display technologies and smart products at CES 2025, highlighting key advancements in various categories. In addition, the company unveiled its latest AI-powered products, contributing to the development of a smart home ecosystem designed to improve user experience.
Display Technologies at CES 2025
TCL introduced its new QD-Mini LED TVs, providing home entertainment experiences with exceptional clarity and detail. The flagship model features over 14,000 local dimming zones and is enhanced by TCL’s All-domain Halo Control Technology for immersive visuals that bring each frame to life.
The company also partnered with Bang & Olufsen to present the Audio by Bang & Olufsen sound solution, which complements the vivid visuals. The A300 Series TV, another model unveiled by TCL, combines sleek design with premium audio capabilities.
- Among the notable displays was the 115” QM891G, the world’s largest QD-Mini LED TV, paired with the Q85 Soundbar to offer an immersive sound experience.
- For gaming enthusiasts, TCL showcased the R83 Professional Monitor Series, which provides pixel-perfect precision for an enhanced gaming experience.
- TCL also introduced the award-winning NXTPAPER 4.0 technology in the TCL NXTPAPER 11 Plus Tablet. This technology reduces eye strain while providing vibrant color displays, and it is expected to expand to additional mobile devices in the future.
- The RayNeo X3 Pro Smart Glasses were another significant development, offering built-in computing power that removes the need for external devices while maintaining a sleek and efficient design.
- TCL also introduced the PLAYCUBE Projector, a versatile portable projector, alongside advancements in automotive electronics, including intelligent cockpit solutions.
AI and Smart Connectivity Innovations
TCL introduced Ai Me, the world’s first modular AI companion robot. With a lifelike aesthetic and detachable base, Ai Me offers personalized experiences and natural interactions that enhance smart home environments.
In smart connectivity, TCL announced plans to integrate Google’s Gemini AI model into its flagship TV series. This integration is set to introduce new immersive features to the upcoming Google TV. Attendees experienced these advancements firsthand through an interactive demo showcasing Google’s Gemini capabilities.
TCL also launched the LINKHUB HH516 5G AI CPE Router, designed to offer improved throughput, reduced latency, and energy efficiency. Additionally, the company presented its D1 Series Smart Locks, including the D1 Pro with AI palm vein recognition and the D1 Ultra, a 4-in-1 smart deadbolt combining a lock, security camera, video doorbell, and display.
Sustainability and Eco-Friendly Design
TCL’s CES 2025 presentation demonstrated the company’s commitment to sustainable design. The pavilion featured eco-friendly elements, such as remote controls made from recycled tea leaves and cardboard furniture, emphasizing TCL’s focus on eco-conscious innovation.
The company also showcased smart home products aligned with sustainability goals, including the TCL FreshIN 3.0 Air Conditioner, which promotes health, energy efficiency, and convenience. Features such as smart voice control, a fresh air inlet, and energy-saving technology support these objectives.
TCL also presented the FREE BUILT-IN Refrigerator, optimized for kitchen space, and the P680 Washer-Dryer Set, which includes anti-wrinkle technology and user-friendly cycles. Furthermore, TCL’s Smart Home Energy Management Solution (HEMS) integrates solar panels, energy storage, and heat pumps for more efficient energy use.
Global Partnerships and Future Outlook
TCL continues to build its global brand presence through strategic partnerships with leading sports and entertainment organizations. At CES 2025, TCL highlighted its partnership with the NFL and engaged with NFL Hall-of-Famer Charles Woodson to connect with fans.
With a strong performance in 2024, ranking second globally in TV shipments and second in North America for retail sales volume, TCL is positioning itself as a major player in the global electronics market.
Experience TCL at CES 2025
Attendees can visit TCL’s booth (#17704) at the Las Vegas Convention Center from January 7-10, 2025, to explore the latest innovations firsthand.