HONOR just launched the HONOR Magic7 Pro, the company’s latest flagship smartphone in Europe, after it was introduced for the Chinese market last year.
MagicOS 9.0: An AI-Infused Operating System for Enhanced Productivity
The Magic7 Pro features HONOR’s updated MagicOS 9.0, an operating system deeply integrated with AI to provide a personalized and intuitive user experience. A key feature, Magic Portal, allows users to interact with on-screen content seamlessly, enabling instant text and image recognition and quick access to relevant apps.
Magic Portal supports a wide range of applications, catering to diverse user needs from social media and entertainment to travel and shopping. The system’s improved semantic understanding also facilitates navigation to entertainment apps based on landmarks and movie IPs.
Further boosting productivity, the Magic7 Pro offers features like AI Translation (supporting up to 13 languages) and HONOR Notes with AI Summary and AI Minutes capabilities. These tools assist users in bridging language barriers, summarizing notes, and extracting key insights from lengthy transcripts.
Google Gemini Integration: Context-Aware AI Assistance at Your Fingertips
The pre-installed Google Gemini app provides an overlay for quick access to Google’s AI assistance, offering context-aware help based on on-screen content. Gemini extensions allow users to retrieve information and take action within various Google apps, including Maps, YouTube, Flights, and Hotels. The app also enables image creation and offers a “Live” mode for real-time brainstorming and idea refinement. Gemini’s adaptive nature allows it to handle mid-sentence changes and follow-up questions effectively.
AI-Powered Photography: The HONOR IMAGE ENGINE
The Magic7 Pro features the advanced HONOR AI Falcon Camera System. The 50MP Super Dynamic HONOR Falcon Main Camera, with its 1/1.3-inch sensor and f/1.4 adjustable aperture, captures detailed images in diverse lighting. The 50MP Wide Camera is ideal for landscapes and group photos, while the 200MP Telephoto Camera, with its advanced 1/1.4″ sensor and f/2.6 aperture, excels in capturing distant subjects and nightscapes.
The HONOR IMAGE ENGINE, a mobile imaging system incorporating hybrid (device-cloud) AI Large Models, leverages various AI models to enhance image capture. Features like Harcourt Portrait Modes and AI Enhanced Portrait provide creative options for capturing high-quality portraits. The “AI Super Zoom” feature offers a 30x to 100x focal length range for capturing distant scenes with clarity. HONOR AI Motion Sensing Capture and HD Super Burst capture fast-moving subjects with precision.
Long-Lasting Battery and Superior Gaming Performance
The Magic7 Pro is equipped with a 5270mAh Third-generation Silicon-carbon Battery, offering reliable power even in low temperatures. It supports 100W Wired and 80W Wireless HONOR SuperCharge, enabling a full charge in just 33 minutes with a compatible wired charger. The integrated 4-in-1 HONOR E2 Chip enhances power management and battery health.
Powered by the Snapdragon 8 Elite Mobile Platform, the Magic7 Pro delivers exceptional gaming performance. The Qualcomm Oryon CPU and Adreno GPU, combined with AI Real-Time Rendering technology and AI Predictive Scheduling Engine, ensure stable frame rates and a responsive gaming experience. The device also features a stereo speaker with an integrated ultra-large sound cavity and spatial audio for an immersive audio experience.
Natural Light HONOR AI Eye Comfort Display: A Focus on Eye Health
The Magic7 Pro prioritizes eye comfort with its Natural Light HONOR AI Eye Comfort Display. Features like Circular Polarized Light Display, 4320Hz Risk-free PWM Dimming, Circadian Night Display, Natural Tone Display, and Hardware-level Low Blue Light Technology work together to simulate natural light characteristics, reducing eye strain. The HONOR NanoCrystal Shield provides enhanced durability, offering superior drop resistance, dust resistance, and water resistance.
HONOR Magic7 Pro Specifications
- 6.8-inch FHD+ (1280×2800 pixels) 120Hz LTPO (1-120Hz) quad curved OLED Screen with HDR10+, up to 5000 nits peak brightness, 4320Hz High-Frequency PWM Dimming
- Up to 4.32GHz Octa-Core Snapdragon 8 Elite 3nm Mobile Platform with Adreno 830 GPU
- 12GB LPDDR5X RAM with 512GB UFS 4.0 storage
- Dual SIM
- Magic UI 9.0 (Based on Android 15)
- Rear Cameras: 50MP Wide Main Camera OmniVision OVH9000 (f/1.4-f/2.0 variable aperture)+50MP 122° Ultra Wide Camera (f/2.0) with 2.5cm macro + 200MP Telephoto Camera (Samsung S5KHP3, 1/1.49″, f/2.6, 3x Optical Zoom, 100x Digital Zoom, OIS); Support for 4K video 60fps recording; Rear single LED flash
- Front Camera: 50MP Front Camera (f/2.0), 3D Depth camera; Support 4K 60fps video recording
- Dust and Water Resistant (IP68 + IP68)
- Ultrasonic fingerprint sensor, infrared sensor
- Dimensions: 162.7×77.1×8.8mm; Weight: 223g
- Dual Stereo Speakers with DTS:X Ultra sound effects
- 5G SA/NSA, Dual 4G VoLTE, Wi-Fi 7 802.11be (2.4GHz/5GHz) 2×2 MIMO, Bluetooth 5.4, GPS / AGPS / GLONASS / BeiDou / Galileo, USB Type-C, NFC
- 5270mAh (typical) battery with 100W wired SuperCharge and 80W wireless charging Support
Pricing and availability
The HONOR Magic7 Pro comes in Lunar shadow Grey, Breeze Blue, and Black colours in Europe and is priced at 1,299.99 Euros (USD 1339 / Rs. 1,15,880 approx.) in Europe and 1,099.99 GBP (USD 1342 / Rs. 1,16,154 approx.) in the UK.
It will pre-order in the United Kingdom from the today, 15th of January at, O2, Three, Vodafone, Amazon, Argos, Very, Currys and honor.com/uk where customers can receive a limited offer to claim a HONOR MagicPad 2 gift with purchase, worth 499.99 GBP.
The HONOR Magic7 Pro will be available in the Republic of Ireland from February SIM-Free for customers of Harvey Norman and Three.
HONOR Magic7 Lite Pricing and availability
There is also HONOR Magic7 Lite, which is the European version of the HONOR X9c 5G. It comes in Titanium Purple and Titanium Black and is priced at 399.99 GBP (USD 488 / Rs. 42,230 approx.) in the UK.
It will be available at O2, Three, Vodafone, Amazon, Argos, Very, Currys and honor.com/uk where customers can receive a limited offer to claim an HONOR Earbuds Open gift with purchase, worth 149.99 GBP.
The HONOR Magic7 Lite will launch in the Republic of Ireland from February for customers of Harvey Norman.
Commenting on the launch, Bond Zhang, CEO of HONOR UK&I said:
Our innovation mission is to provide premium smartphone customers with greater choice, and it’s brilliant to bring the HONOR Magic7 Pro to the United Kingdom and Ireland. This cutting-edge smartphone sets a new standard for AI devices, with AI features that seamlessly apply intelligence to make people’s lives easier, faster and more pleasurable.
More than 3 million owners have already chosen HONOR in the UK and Ireland and I feel that the introduction of the Magic7 Pro and Magic 7 Lite will continue to attract more new customers to our exciting brand.