In a move set to make smartphones more accessible to Indian consumers, Lava International Limited has announced a strategic partnership with HDB Financial Services.
This collaboration aims to introduce consumer financing schemes specifically designed to enhance affordability and accessibility for offline buyers. The initiative underscores Lava’s dedication to its customer-centric philosophy and its commitment to empowering first-time buyers with affordable financing options.
This partnership will enable consumers to purchase Lava’s popular Yuva and Blaze series smartphones with greater ease. Under this collaboration, customers can leverage flexible tenure options, affordable Equated Monthly Installments (EMIs), and a diverse range of schemes tailored to provide a seamless and hassle-free purchase experience.
These HDB Financial Services schemes will be available across Lava’s extensive retail network, starting in January. The addition of HDB Financial Services to Lava’s existing financing partnerships with Bajaj Finserv and Home Credit significantly broadens the financing landscape for consumers.
This expansion of options further strengthens Lava’s commitment to offering a superior on-ground experience at its retail outlets, providing buyers with even more choices to suit their individual financial needs. This partnership is set to empower millions and helps them in enjoying the features of a new Lava smartphone without being financially strained.
Commenting on the partnership, Puravansh Maitreya, Marketing Head at Lava International Ltd., said:
At Lava, we are dedicated to delivering exceptional value to our consumers by combining quality products with unmatched affordability. Our partnership with HDB Financial Services is a significant step towards making smartphones more accessible, particularly for first-time buyers. By expanding financing options, we aim to empower consumers with greater flexibility and convenience in their purchase journey.