ASUS India has partnered with Zepto, a popular quick commerce platform for delivering its accessories in a quicker manner across major cities of India. Starting today, ASUS started delivering its premium range of mice and keyboards in NCR, Mumbai, Chennai, and Bengaluru through the Zepto app.
With this move, ASUS is aiming to catch up with the recent trend of consumers relying on quick commerce platforms for tech products, particularly in metro cities. ASUS is delivering its premium range of mouse and keyboards including:
- ASUS Marshmallow Keyboard KW100 (Oat Milk and Green Tea Latte variants)
- ASUS Marshmallow Mouse MD100 (Blue and Grey variants)
- ASUS MW203 Multi-Device Wireless Silent Mouse Black
- ASUS WT300 Mouse Black
By adopting quick commerce as a distribution channel, ASUS is addressing the growing demand and setting a new standard for accessibility, says the company. ASUS is also planning to expand its presence on other quick commerce platforms such as Blinkit and Swiggy Instamart in the future.
Commenting on the partnership, Arnold SU, Vice-President of Consumer and Gaming PC, ASUS India said,
Considering the rise in demand for ultra-fast deliveries particularly in urban areas where consumers are increasingly turning to quick commerce platforms, ASUS is keen to tap into this trend to deliver unparalleled convenience. Moreover, 2024 was a defining year for ASUS in the accessories segment, with the exceptional response to our accessory portfolio underscoring its significance as a key growth driver. As a brand committed to innovation and elevating the consumer experience, entering the quick commerce space with Zepto is a natural next step. This partnership goes beyond just fast delivery – it’s about ensuring our customers have instant access to the tools they need, solidifying our promise of accessibility.