HONOR and Porsche Design have once again joined forces to launch their latest ultra-premium flagship smartphone, the PORSCHE DESIGN HONOR Magic7 RSR, in Europe, after it was introduced in China last month.
This marks the third collaboration between the global technology brand and the exclusive lifestyle brand, following the successful launches of the PORSCHE DESIGN HONOR Magic V2 RSR and Magic6 RSR. The new device masterfully blends premium sports car-inspired design with state-of-the-art technology, demonstrating a powerful partnership committed to crafting groundbreaking products.
The PORSCHE DESIGN HONOR Magic7 RSR represents a significant advancement in AI-enabled smartphone technology, seamlessly integrating artificial intelligence to enhance imaging, display, performance, and system interactions, creating a truly personalized and adaptive smart platform.
A Design Inspired by Speed and Elegance
The PORSCHE DESIGN HONOR Magic7 RSR embodies Porsche Design’s iconic sporty aesthetics, prioritizing exceptional quality, functionality, and usability. Drawing inspiration from Ferdinand Alexander Porsche’s philosophy of “as little design as possible, as much design as necessary,” the device integrates the HONOR Magic7’s symmetrical camera module with the latest sports car design elements, creating a celebration of dynamics and elegance. A distinctive central ridge, reminiscent of sleek hood lines on Porsche sports cars, not only enhances the visual appeal but also provides a comfortable and secure grip.
The phone incorporates Porsche’s signature design elements, featuring a hexagonal camera module inspired by high-performance components. The aerodynamic aesthetics of the Taycan Turbo S are seamlessly integrated, and the symmetrical arrangement of four imaging units resembles sports car headlights, protected by 3D glass echoing Porsche’s windshield curves. The device replicates the smooth, refined surface of a sports car, offering a sensory experience rich in visual and tactile delight.
AI-Driven Photography: Capturing Moments with Unparalleled Precision
The PORSCHE DESIGN HONOR Magic7 RSR features the pioneering AI HONOR Image Engine, the industry’s first on-device plus cloud large model empowered mobile imaging system. This delivers a transformative photography experience, from image capture to editing.
Leveraging the power of large language models, the device elevates image precision across various photography needs, including portraits, snapshots, and telephoto images. The device showcases a range of AI-driven photography tools, including All-scenario Harcourt Portrait, AI Enhanced Portrait, AI Super Zoom, Stage Mode, AI Motion Sensing Capture, and HD Super Burst.
With a triple rear camera setup including a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the device is a perfect tool for photography enthusiasts. The advanced 1/1.4″ telephoto sensor and the industry’s largest f/1.88 telephoto aperture rival the performance of professional telephoto lenses. The LiDAR Matrix Autofocus System, featuring 1200 Points LiDAR Matrix, enhances focusing accuracy, speed, and tracking range, ensuring sharp and clear shots of moving subjects.
Human-Centric Display and Uncompromising Performance
The PORSCHE DESIGN HONOR Magic7 RSR is equipped with the Natural Light HONOR AI Eye Comfort Display, certified by TÜV Rheinland for Full Care Display 4.0, Circular Polarization, and Flicker-Free, setting a new standard in user eye health protection. The device is protected by the HONOR Anti-scratch NanoCrystal Shield and is certified with IP68 and IP69 ratings for dust and water resistance. It also supports rapid charging with 100W Wired and 80W Wireless HONOR SuperCharge, powered by a 5850mAh Third-generation Silicon-carbon Battery.
Powered by the Snapdragon 8 Elite Mobile Platform, the device ensures smooth gaming and multitasking with stunning graphics and efficient battery usage. The HONOR Surround Subwoofer offers deep bass and an immersive audio experience. The device features a unique user interface infused with sports car-inspired elements and includes a special premium phone case.
Price and Availability
The PORSCHE DESIGN HONOR Magic7 RSR comes in classic Agate Grey and the brand-new Provence. It will go on sale across Europe from February 21st, starting at 1,799 Euros (USD 1852 / Rs. 1,60,250 approx.).