Amazon has just revealed that they have managed t sell over a million Kindle e-books per week. Amazon do not usually disclose their sales figures particularly ones relating to their Kindle devices.
However, the company was forced to give a rough estimate of sales, due to the large number of reports circulating the web regarding the issues of the Kindle Fire. The figure is quite big not just by Amazon standards.
“We’ve already sold millions of units, and we’re building millions more to meet the high demand, Kindle Fire sales increased week-over-week for each of the past three weeks.” – Dave Limp (VP, Amazon Kindle)
Although both are devices of different categories, the Kindle Fire’s main rival is the Apple iPad. The main selling point of the Kindle would be the pricing which is at 199 US$. A lot cheaper than Apple’s product. But Amazon’s product caters mainly to the readers while the iPad targets consumers who want entertainment.
Which means that Amazon have to find other ways to attract the consumers into purchasing their products especially since the holiday season is approaching. Apple products such as the iPads and iPhones are known for their huge range of accessories and Amazon too are trying their best to provide a whole range of accessories for their Kindle.