Human Mobile Devices (HMD) announced the renewal of its partnership with actor Jimmy Shergill, extending his role as the ambassador for its feature phone portfolio in India. This decision follows the success of the “Khoob Chalega” campaign, which gained significant attention and resonated with consumers nationwide, as stated by the company.
HMD emphasized that this collaboration builds on the strong foundation established during the initial partnership. According to the company, Jimmy Shergill’s authentic and relatable image perfectly aligns with HMD’s commitment to providing reliable and innovative communication devices to millions of users across India.
Under this extended agreement, Jimmy Shergill will feature in upcoming campaigns promoting HMD’s feature phone lineup across various platforms. This initiative is a key part of the company’s marketing strategy to connect with its target audience and generate interest in its diverse range of products.
Commenting on the extended partnership, Ravi Kunwar, CEO and VP of HMD India and APAC, said,
We are thrilled to continue our association with Jimmy Shergill. His authentic connection with audiences and credible on-screen presence have played a key role in amplifying our brand message and innovation story. His values and appeal align seamlessly with Human Mobile Devices’ vision of making technology accessible for all.
Speaking about the renewed partnership, Jimmy Shergill, said,
My journey with Human Mobile Devices has been incredible, and our first campaign was a tremendous success. I am thrilled to continue this relationship. The brand’s dedication to delivering quality and reliability aligns closely with my own values. I look forward to contributing to HMD’s ongoing mission in the future.