HONOR has launched a campaign, “Happy 25th SAM,” emphasizing the Magic7 Pro’s advantages over the Samsung Galaxy S25 Ultra.
The campaign features a series of humorous unboxing videos where a gift box contains accessories such as a zoom lens, power bank, cooling fan, and phone fill light. These items humorously imply that the Galaxy S25 Ultra requires additional support to match the capabilities of the HONOR Magic7 Pro.
This playful approach has captured the attention of social media users and tech enthusiasts, sparking discussions about the comparative strengths of these two devices. “We believe the Magic7 Pro stands strong against Samsung’s flagship device,” HONOR stated.
Here’s how HONOR claims the Magic7 Pro surpasses the Galaxy S25 Ultra:
Magic Portal: Offers seamless access to over 150 third-party apps through a simple circle gesture, enhancing efficiency in search, transportation, entertainment, shopping, and office applications.
AI Super Zoom: Utilizes cloud AI to provide clearer, more detailed images at zoom levels beyond 30x, reportedly surpassing Samsung’s Space Zoom in quality.
Portrait and Capture Technology: With the first on-device portrait large model, the Magic7 Pro enhances portrait photography with features like AI Enhanced Portrait and Harcourt Portrait. It also includes HD Super Burst and AI Motion Sensing for rapid photo capture.
Durability and Charging: The phone boasts an IP68+IP69 rating for water and dust resistance, supports 100W wired and 80W wireless charging, and features a dual 3D biometric security system with 3D Ultrasonic Fingerprint Unlocking and 3D ToF Face Locking.
While the campaign humorously pokes at Samsung, its impact on sales or consumer preferences remains to be seen. However, this strategy helps keep HONOR in the conversation as the brand expands its presence in Europe, the Middle East, and Latin America, highlighting its competitive edge in the smartphone market.