HONOR today announced its participation in the Mobile World Congress (MWC) 2025 in Barcelona, Spain. The company will host a keynote presentation on Sunday, March 2, where it will unveil the ‘HONOR ALPHA Plan,’ its new corporate vision, and introduce its latest AI innovations and AI-enabled products across various categories.
The Meaning Behind ‘ALPHA’
HONOR explained that ‘ALPHA’ carries multiple meanings:
- Pioneering Spirit: Represents the drive to explore uncharted territories.
- Peak Performance: Symbolizes excellence and achievement at the highest level.
- Core Strength: Reflects fundamental power and leadership.
- Market Leadership: While ‘beta’ suggests steady market returns, ‘alpha’ denotes exceptional performance and breakthrough innovation.
According to HONOR, these elements align with its mission:
- Driving innovation in the tech industry and pushing forward with new ideas.
- Committing to excellence through advanced technology and continuous improvement.
- Strengthening its role in the AI device ecosystem by creating groundbreaking solutions.
AI at the Core of the ALPHA Plan
In this transformative era of AI, the ‘HONOR ALPHA Plan’ aims to position the company at the forefront of technological progress. HONOR envisions an open and collaborative AI ecosystem, working with global partners to unlock unprecedented possibilities for the future of AI-powered devices.
HONOR MWC 2025: Keynote Event Details
- Date: Sunday, March 2, 2025
- Time: 16:30-17:30 CET
- Venue: Hyatt Regency Barcelona Tower Hotel
- Address: Avinguda de la Granvia de l’Hospitalet, 144, 08907 Barcelona, Spain
HONOR also invites MWC 2025 attendees to visit its booth at Stand 3H10 in Hall 3 at Fira Gran Via to explore the latest innovations firsthand.