Garmin, a major player in the health and fitness wearable technology market, has designated India as its largest and most promising emerging market. The company has announced the appointment of supermodel and fitness enthusiast Milind Soman as its new brand ambassador in India.
This move aims to broaden Garmin’s reach beyond fitness enthusiasts and connect with a wider audience focused on general wellness and healthier lifestyles.
Soman, known for his commitment to fitness and endurance, will play a key role in educating Indian consumers about the benefits of Garmin’s smartwatches. His reputation for promoting healthy living aligns with Garmin’s mission to empower individuals to achieve their health and wellness objectives.
Soman’s fitness achievements, including a Limca Book of Records entry for a 1,500-kilometer run and participation in events like the Ironman and Ultrarun, have solidified his image as a symbol of discipline and healthy living. This aligns with Garmin’s focus on supporting various indoor and outdoor activities, including walking, running, cycling, yoga, gym workouts, swimming, hiking, golf, diving, horse riding, archery, skating, and motorsports.
Garmin’s products, designed to track and improve overall wellness, are intended to complement Soman’s advocacy for healthy living. The company emphasizes the personalized guidance offered by its smartwatches, including goal setting and recovery plans, to support users in their wellness journeys. Garmin states that these plans are tailored to individual progress and designed to motivate users daily.
Sharing his enthusiasm about the partnership, Milind Soman said:
I am excited to be a part of Garmin and truly believe their products will inspire many people to embrace a healthier lifestyle. I have been personally using Garmin products for a long time and can vouch for their dedication to quality and high standards. Garmin’s focus on innovation and performance aligns with my own core values, and I’m eager to continue supporting the brand in its mission to promote wellness. I look forward to a fruitful partnership with Garmin and helping others achieve their fitness goals through advanced, reliable technology.
Announcing Milind Soman’s association with the brand, Deepak Raina – General Manager – AMIT GPS & Navigation said:
At Garmin, we believe wellness is more than just fitness—it’s about helping people live healthier and more active lives every day, just like our mantra “Beat Yesterday”. With his love for running, cycling, swimming, gym training, diving, hiking, and more, Milind Soman perfectly embodies this holistic approach to well-being, just like Garmin smartwatches, which are versatile in tracking a wide range of fitness and wellness activities, accurately. His passion for living a balanced, active life will inspire others to take charge of their health in ways that suit them, with the support of Garmin’s wearable technology. Together, we hope to keep inspiring a global community to embrace their wellness journey, one step at a time.