Boult Audio has expanded its partnership with Ford Mustang, introducing three new audio products—Mustang Q, Mustang Dyno, and Mustang Torq, now available in two additional colors.
Strong Market Growth with Mustang Partnership
Since launching the collaboration in June 2024, Boult has experienced increased demand. The company recorded a 55% YoY growth in Q3 and 36% in Q4 for its TWS lineup. This partnership also contributed to a 10% market share increase in the Rs. 1,500–Rs. 2,000 TWS segment, reinforcing Boult’s position in the competitive audio market.
Boult aims to further expand its product range, enhance retail presence, and improve user experience, aligning with its long-term growth strategy. The Mustang series integrates high-performance design with advanced audio technology to meet the rising demand for feature-rich audio solutions.
Mustang Q: Over-Ear Headphones
The Mustang Q over-ear headphones are designed for long-lasting comfort with memory foam earcups. They feature 40mm Bass Boosted Drivers combined with BoomX Technology, delivering deep bass and clear sound. Users can personalize their listening experience with four EQ modes.
Quick Specifications: Boult Mustang Q
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Memory foam earcups; foldable and portable
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40mm Bass Boosted Drivers
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BoomX Technology
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Bluetooth v5.4; AAC and SBC codecs supported
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4 EQ modes (Bass, Rock, Vocal, Pop)
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Zen ENC Mic for calls
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60ms ultra-low latency Gaming Mode
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70-hour battery life; Lightning Boult Fast Charge (10 minutes = 10 hours playtime)
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Dual modes (wired and wireless)
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IPX5 water resistance
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1-year warranty
Mustang Dyno and Torq: TWS Earbuds
The Mustang Dyno TWS earbuds come with 13mm drivers and BoomX Technology for enhanced audio quality. They support the Boult AMP App, allowing users to customize sound settings and control gestures for a tailored experience.
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13mm drivers; supreme bass
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Bluetooth v5.4; Blink & Pair; SBC and AAC codec support
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Customizable EQ modes
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60-hour playtime; Lightning Boult Charge (10 minutes = 120 minutes playtime)
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Zen Quad Mic ENC
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45ms low latency; Combat Gaming Mode
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Dual-device pairing; voice assistant support
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AMP App connectivity
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IPX5 water resistant
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1-year warranty
The Mustang Torq TWS earbuds, now available in Silver and Yellow, also feature 13mm drivers with BoomX Technology and ZEN Quad Mic ENC for improved call clarity. The Blink & Pair Bluetooth 5.4 ensures fast and stable connectivity for seamless pairing with devices.
Quick Specifications: Boult Mustang Torq
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Breathing LED lights
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13mm drivers; supreme bass
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Bluetooth v5.4; Blink & Pair; SBC and AAC codec support
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Customizable EQ modes
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60-hour playtime; Lightning Boult Charge (10 minutes = 120 minutes playtime)
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Zen Quad Mic ENC
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45ms low latency; Combat Gaming Mode
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Voice assistant support
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AMP App connectivity
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IPX5 water resistant
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Common Features Across All Models
All three models support Lightning Boult Fast Charging, providing 10 hours of playtime with just 10 minutes of charging. The Mustang Q offers 70 hours of battery life, while both Mustang Dyno and Mustang Torq deliver 60 hours each.
The Combat Gaming Mode on the Mustang Q has 60ms latency, while the Mustang Dyno and Torq ensure 45ms ultra-low latency, enhancing the gaming experience. Additionally, dual-device connectivity allows users to switch between two connected devices effortlessly.
Pricing & Availability
- Boult Mustang Q – Rs. 2,499 (Blue)
- Mustang Torq – Rs. 1,299 (Silver, Yellow)
- Mustang Dyno – Rs. 1,299 (Grey)
The new Boult x Mustang Collection is now available for purchase on boultaudio.com, Amazon.in, and Flipkart.com.
Speaking about the launch, Varun Gupta, Co-Founder and CEO at BOULT, said,
India’s audio wearables market is growing rapidly, with a strong demand for aspirational, high-quality TWS products. At BOULT, we view this as an opportunity to lead with innovation and deliver superior audio experiences. Our expanded Mustang partnership enhances our portfolio and keeps us at the forefront of the TWS revolution. With 90% of our engagement being digital, we ensure that when people search for Boult, this launch takes center stage. The Mustang Q, Dyno, and Torq represent a key milestone in our journey toward sustainable growth in India’s competitive audio market.