The International Olympic Committee (IOC) has entered into a global partnership with technology company TCL, extending through the year 2032. TCL will serve as the official Worldwide Olympic and Paralympic Partner within the Home Audiovisual Equipment and Home Appliances category.
This partnership will see TCL providing a range of products and services for both athletes and spectators. Digital displays at Olympic and Paralympic venues, along with household appliances in the Olympic Village, are among the planned implementations. The collaboration also aims to enhance fan engagement through marketing campaigns.
A key aspect of the partnership involves TCL’s support of the IOC’s Olympic AI Agenda. This includes the integration of technology to improve both on-site and at-home experiences for viewers and athletes.
Additionally, TCL will contribute to the “Athlete Moments” initiative, designed to facilitate immediate post-competition connections between athletes and their families.
The revenue generated from this partnership will be redistributed by the IOC to support sports organizations globally. This financial support will extend to National Olympic Committees, their athletes, and the Organising Committees for the Olympic Games and Youth Olympic Games through 2032.
At an announcement ceremony held in Beijing, China, in the iconic “Water Cube” (Beijing 2008) / “Ice Cube” (Beijing 2022) venue, IOC President Thomas Bach said:
The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and is now taking its ambition to inspire greatness to new heights, as the Olympic Games are the greatest, most inspirational global sporting stage.
Li Dongsheng, Founder and Chairman of TCL, said:
We are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always striven to ‘Inspire Greatness’, which aligns with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership TCL’s diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future.
Jiří Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, said:
TCL is a global leader in its industry and is one of the world’s fastest growing brands. The TOP Programme continues to offer the world’s leading brands and marketeers an unparalleled marketing platform built on the global reach and values of the Olympic Games. Testament to this is today’s announcement, as we bring TCL to the family of TOP Partners.