Croma, in collaboration with Qualcomm, has inaugurated India’s first Snapdragon Experience Zone at its Juhu, Mumbai store. This initiative represents Qualcomm’s exclusive partnership with an omnichannel electronics retailer to showcase devices powered by Snapdragon platforms.
The dedicated zone features a range of products, including PCs, smartphones, wearables, and hearables, from Qualcomm’s partner brands. The primary objective is to provide consumers with a hands-on experience of the Snapdragon ecosystem.
Customers visiting the zone will have the opportunity to interact with the showcased devices and receive guidance from expert staff. The focus is to demonstrate the capabilities of on-device AI and its potential to enhance user experiences.
The launch of the Snapdragon Experience Zone aims to offer a platform for consumers to explore the technology directly. The collaboration seeks to bridge the gap between technological innovation and consumer understanding.
Croma and Qualcomm plan to expand the Snapdragon Experience Zone concept to other Croma stores across India. This expansion will enable a wider audience to engage with and experience the latest advancements in intelligent on-device AI.
Shibashish Roy, CEO, Infiniti Retail Ltd (Croma), said:
I am excited about our partnership with Qualcomm as we bring-in the age of on-device AI capabilities to India. The in-store experience that we have built in our Juhu Store will help customers not only to see and feel the power of on-device AI, but also understand what AI can do for them.
Savi Soin, Senior Vice President, India President, Qualcomm Technologies, said:
We are excited to partner with Croma to launch the Snapdragon Experience Zone. This initiative allows customers to experience the transformative power of on-device AI, showcasing the cutting-edge capabilities of the Snapdragon ecosystem. Our goal is to make advanced AI technology accessible and tangible for everyone, starting here in Mumbai and soon across India.