iQOO has launched its first pop-up store in India, named iQOO Arena. Located at Select City Walk Mall in Saket, New Delhi, the store will operate from February 21st to 23rd, 2025, between 11 AM and 7 PM.
The primary focus of the iQOO Arena is to provide consumers with an early hands-on experience of the upcoming iQOO Neo 10R, ahead of its official Indian launch. Visitors will have the opportunity to examine the device’s gaming features and performance capabilities through dedicated experiential zones.
The pop-up store aims to demonstrate the iQOO Neo 10R’s gaming performance in real-world scenarios. iQOO highlights the device’s ability to maintain a stable 90 frames per second (FPS) within its price segment, with claims of up to five hours of uninterrupted gameplay.
The iQOO Neo 10R, powered by the Snapdragon 8s Gen 3 Mobile Platform, is scheduled for its official launch in India on March 11th. The device is equipped with a 6400mAh battery and 80W Flashcharge, designed to support extended usage and rapid recharging.
The iQOO Neo 10R will be available in two color options: Moonknight Titanium and the India-exclusive Raging Blue. In addition to the Neo 10R, the iQOO Arena will also showcase the iQOO 13, the brand’s latest flagship model.
Consumers visiting the pop-up store will have the option to pre-book the iQOO 13. Online orders of the iQOO 13 will include complimentary TWS earbuds. The iQOO Arena will also facilitate registrations for the iQOO Students Programme, offering participating students the chance to win free gifts.
Commenting on this, Nipun Marya, Chief Executive Officer, iQOO, commented:
As we approach the launch of the iQOO Neo 10R, we’re excited to offer our customers an exclusive first-hand experience of the device. The debut of our first-ever pop-up store, iQOO Arena, marks a significant milestone, giving us the opportunity to directly connect with the youth who are passionate about high-performance and gaming. We’re confident that the iQOO Neo 10R’s powerful performance will please everyone.