Amazon has introduced Alexa+, the next-generation version of its popular AI assistant, at the 2025 Devices & Services Event. Powered by generative AI, Alexa+ is designed to be more conversational, intelligent, and personalized.
According to Panos Panay, SVP of Devices & Services, Alexa+ helps users stay organized, learn new things, summarize complex topics, and even engage in meaningful conversations.
Panay emphasized that Alexa+ can manage smart homes, make reservations, discover new music, and assist with online shopping. “Alexa+ does all this and more—all you have to do is ask,” he added.
Alexa+ is Easy to Talk To
Conversations with Alexa+ feel natural and intuitive. Whether you’re using casual language or exploring complex ideas, Alexa+ understands and responds like a trusted friend. “It feels less like interacting with technology and more like engaging with an insightful friend,” Panay said.
Key Features of Alexa+
Turns Talk into Action
Alexa+ is built on advanced large language models (LLMs) available on Amazon Bedrock. It can orchestrate tasks across tens of thousands of services and devices, a feat never achieved at this scale before.
- Smart Home Control: Works with Philips Hue, Roborock, and more.
- Reservations: Books appointments via OpenTable and Vagaro.
- Music: Plays music from Amazon Music, Spotify, Apple Music, and iHeartRadio.
- Groceries: Orders from Amazon Fresh, Whole Foods, Grubhub, and Uber Eats.
- Home Security: Alerts you via Ring if someone approaches your house.
Alexa+ also introduces agentic capabilities, enabling it to complete tasks autonomously. For example, it can find a service provider on Thumbtack, book an oven repair, and notify you—all without your intervention.
Personalized to You
Alexa+ learns your preferences, from shopping habits to dietary needs. You can also teach it family recipes, important dates, and more. For instance, it can suggest a restaurant that accommodates your family’s dietary restrictions.
Proactive Assistance
Alexa+ is always available but steps in only when needed. It can warn you about traffic delays or notify you about sales on items you’ve been eyeing.
Smart Home Management
With over 600 million Alexa devices in use, Alexa+ enhances smart home experiences. It can set up your Fire TV, move music between speakers, and check Ring cameras for package deliveries.
Available Everywhere
Alexa+ is accessible via a new mobile app (on Apple App Store and Google Play) and a browser-based experience at Alexa.com. It remembers context, allowing you to continue conversations across devices.
Alexa+ Has Deep Knowledge
Alexa+ combines cutting-edge LLMs with Amazon’s vast knowledge base. It can answer complex questions, like “What is the lowest point in any ocean?” or identify a song from a movie scene.
You can also share documents, emails, or photos with Alexa+ for it to summarize or take action. For example, it can add events to your calendar or create quizzes from study materials. “Alexa+ deeply understands and brings it all together into an accurate and real-time response,” Panay said.
Built with Privacy and Security
Alexa+ is designed with Amazon’s commitment to privacy and security. “We’ve built Alexa+ the same way we do any Amazon product—with a focus on protecting customer privacy and security,” Panay explained. The Alexa Privacy Dashboard centralizes your interactions and settings, while AWS ensures robust data protection.
Connects to Thousands of Services
Alexa+ integrates with hundreds of APIs to complete tasks seamlessly. For example, it can book a dinner reservation, arrange an Uber ride, and text your friend the details—all in one go.
It also features advanced agentic capabilities, such as booking home repairs via Thumbtack or creating songs with Suno. Daniel Rausch, VP for Alexa and Echo, highlighted how Alexa+ can autonomously handle tasks like finding a home maintenance provider and booking repairs.
New Architecture Powered by Amazon Bedrock
Alexa+ leverages Amazon Bedrock to access state-of-the-art LLMs, including Amazon’s Nova models and those from Anthropic. Its model-agnostic system selects the best model for each task, supported by partnerships with news organizations like Associated Press, Reuters, TIME, USA TODAY, and Politico.
Interactive Features for Kids
Amazon Kids+ subscribers get two new features:
- Stories with Alexa: Encourages creativity through storytelling.
- Explore with Alexa: Helps kids learn and explore new topics.
Mara Segal, Director for Alexa, said these features are designed to “inspire and encourage kids’ limitless curiosity and creativity.”
Calendar and Document Management
Alexa+ can extract information from documents, emails, and manuals. For example, it can summarize HOA guidelines or remind you about school events. “Alexa+ now understands and remembers your preferences and important information, making interactions more intuitive and personalized,” Segal explained.
Smart Home Integration
Alexa+ enhances smart home experiences by:
- Creating routines via voice commands.
- Moving music between rooms.
- Jumping to specific scenes on Prime Video.
- Summarizing Ring camera events.
Amazon’s Vision for AI
Amazon CEO Andy Jassy highlighted the company’s 25-year history with AI. “We use AI to solve real customer problems,” he said. “Generative AI will reinvent customer experiences and enable entirely new possibilities.”
Pricing and Availability
Alexa+ costs USD 19.99 (Rs. 1,747 approx.) per month, but Amazon Prime members get it for free. It will roll out in the U.S. in the coming weeks, starting with Echo Show 8, 10, 15, and 21 device owners.