HONOR today introduced the HONOR ALPHA PLAN at MWC 2025, outlining a bold three-step strategy to evolve from a smartphone brand into a global leader in AI-driven device ecosystems. The company emphasized the need for an open, value-sharing industry approach that enhances human potential and benefits all.
“AI is reshaping industries, societies, and cultures like never before,” said HONOR CEO James Li. “We must unite to tackle AI’s challenges and opportunities while embracing an open AI future. Let’s do it together.”
Symbolic Meaning Behind ALPHA PLAN
HONOR explained that “Alpha,” the first Greek letter (α), represents its pursuit of technological excellence. The lowercase “α” also embeds the Chinese character for “human” (人), symbolizing human-centric innovation. This East-meets-West design reflects HONOR’s global vision, the company noted.
Three Phases of the HONOR ALPHA PLAN
- Agentic AI Era: Develop intelligent phones with advanced AI to maximize human potential.
- Physical AI Era: Expand beyond devices to build a seamless AI ecosystem with industry partners.
- AGI Era: Enhance human potential by co-creating a new paradigm for civilization alongside silicon-based intelligence.
AI-Driven Intelligent Phone and Technology Showcase
HONOR showcased the world’s first GUI-based personal AI agent, developed with Google Cloud and Qualcomm Technologies. This AI assistant can book restaurant reservations by factoring in calendar schedules and traffic updates. The company plans to roll out agentic AI experiences globally in the near future.
Advanced AI-Powered Imaging – AiMAGE
HONOR’s AiMAGE technology enhances mobile photography with its AI Kernel, supporting dual AI models:
- On-device model: 1.3 billion parameters, boosting image clarity by 50%.
- Cloud model: 12.4 billion parameters, greatly improving telephoto image quality.
The AI Upscale feature, which restores old portraits, will launch on the HONOR Magic7 series—powered by the Snapdragon 8 Elite Mobile Platform—starting in March 2025.
First All-Ecosystem File Sharing
HONOR unveiled a universal file-sharing technology, enabling ultra-fast transfers across iOS and Android devices, whether to one or multiple users. The company also announced AI Deepfake detection for its latest flagship Magic7 Pro and Magic V3, coming soon to international markets.
Industry Collaboration for an Open AI Ecosystem
HONOR urged industry players to open AI capabilities for broader collaboration, pledging over $10 billion in the next five years to build a value-sharing ecosystem. Li stated, “In the physical AI era, we need to break industry boundaries and co-create a new AI paradigm.”
At MWC 2025, representatives from Google Cloud, Qualcomm, CKH Group, Orange, Telefónica, and Vodafone joined Li in a tree-lighting ceremony, symbolizing a united effort to grow the AI ecosystem.
“We’re shaping a future where AI enhances daily life. Collaboration is key,” said Alex Katouzian, General Manager of Mobile, Compute & XR at Qualcomm Technologies.
Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud, added, “We’re integrating Google’s Gemini AI models into HONOR’s solutions, creating new possibilities while prioritizing data security and user privacy.”
Sustainability Goals
HONOR accelerated its sustainability commitments:
- Achieve operational carbon neutrality by 2040, five years ahead of its initial target.
- Reach full supply chain and product carbon neutrality by 2050.
MWC 2025 Booth Details
Visitors can explore HONOR’s latest AI innovations at Stand 3H10, Hall 3, Fira Gran Via, from March 3–6, 2025.