Sony India has announced the appointment of musician Karan Aujla as the brand ambassador for its audio product category. The company aims to reinforce its position in the audio market by associating with the artist, focusing on delivering premium sound experiences.
The announcement coincides with the launch of a multi-platform promotional campaign featuring Aujla. This campaign will encompass digital platforms, outdoor advertising, and retail presence, designed to increase visibility for Sony’s audio products.
This development occurs as Sony India expands its ULT Power Sound sub-brand, introduced in 2024. The ULT Power Sound line is designed for consumers seeking powerful and deep sound. The product range includes headphones and wireless speakers incorporating technologies such as noise cancellation, enhanced bass, and high-clarity audio.
According to Sony India, the ULT product line has experienced a reported 2X year-on-year growth. The company states that the products are intended to provide an immersive audio experience for users.
Sony India’s Audio brand ambassador Karan Aujla said:
Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s commitment to delivering top-quality audio perfectly aligns with my passion for music and the standards I believe in. Sony has been a part of my musical journey for years, and I am thrilled to collaborate with a brand that shares my vision of bringing powerful, high-quality sound to audience.
Sunil Nayyar, Managing Director of Sony India, expressed his enthusiasm about the new partnership, stating:
Sony India is dedicated to delivering top-tier audio products that resonate with music lovers across the country and beyond. We are excited to welcome Karan Aujla as our new brand ambassador for the audio category. His global appeal, strong connection with the audience and passion for high-quality sound, makes him the perfect fit for this collaboration. Together, we aim to elevate the way music is experienced, delivering immersive sound that truly connects with fans everywhere.