Truke has launched two new True Wireless Stereo (TWS) earbuds, Buds Aura and Buds Elite, aimed at providing advanced features at budget-friendly prices.
Buds Aura
The Buds Aura comes equipped with 13mm titanium drivers that ensure high-quality sound output. It provides an impressive 70-hour total playtime, making it suitable for extended listening sessions.
Additionally, the earbuds support fast charging, delivering up to 10 hours of playback with just 10 minutes of charging. For gamers, the Ultra-Low 40ms Latency ensures seamless audio synchronization, offering an immersive and lag-free gaming experience.
Buds Elite
The Buds Elite features 10mm drivers and a dedicated Gaming Mode, also offering Ultra-Low 40ms Latency for smooth, uninterrupted gaming.
It includes Dual Mic with PureVoice Environmental Noise Cancellation (ENC) technology, ensuring clear and noise-free calls, even in busy or noisy environments. With its IPX5 water resistance, the Buds Elite is resistant to sweat and splashes, making it perfect for workouts and outdoor use.
In terms of design, the Buds Aura boasts a premium pearl finish, giving it a modern and sleek appearance, while the Buds Elite flaunts a royal matte finish with front-facing charging indicators.
Both models support 1-step instant pairing through Bluetooth 5.4 technology and offer up to 70 hours of total playtime. The Buds Aura is powered by a 400mAh charging case, whereas the Buds Elite features a 300mAh charging case.
Quick Specifications: Truke Buds Aura and Buds Elite
- Drivers: 13mm titanium (Aura) | 10mm (Elite)
- Playtime: Up to 70 hours (both)
- Fast Charging: 10 mins = 10 hours playback (Aura)
- Latency: Ultra-Low 40ms (both)
- Noise Cancellation: PureVoice ENC (Elite)
- Water Resistance: IPX5 (Elite)
- Design: Premium pearl finish (Aura) | Royal matte finish with indicators (Elite)
- Charging Case Battery: 400mAh (Aura) | 300mAh (Elite)
- Bluetooth: Bluetooth 5.4, 1-step pairing (both)
- Warranty: 12 months (both)
Pricing and Availability
- Buds Aura: Available in black and blue, at a special launch price of Rs. 899, starting today.
- Buds Elite: Available in black and white, starting March 12th, at a special launch price of Rs. 799.
Both earbuds come with a 12-month warranty and can be purchased on Amazon.in, Flipkart, and Truke.in.
Commenting on the dual launch, Pankaj Upadhyay, Founder and CEO of Truke, said:
At Truke, we are thrilled to announce the dual launch of Buds Aura and Elite, reinforcing our commitment to delivering premium audio experiences at an affordable price. As an accessible audio brand, we recognize the significant demand in the Under 1000 market, particularly in tier 2 & 3 cities, which remains largely underserved. This segment continues to be our priority as we strive to redefine it with high-quality offerings.
Both Buds Aura and Elite are designed to cater to the evolving TWS market, projected to grow at a CAGR of 14.06% from 2025 to 2030. By incorporating advanced features such as active noise cancellation, fast-charging support, and quad-mic technology for an enhanced calling experience—all within a premium design—we aim to elevate the audio experience for our users. With these innovations, we are confident in setting new benchmarks in the budget segment, inspiring other brands to push boundaries and bring cutting-edge technology to Indian consumers at accessible prices.