Noise India today announced its global expansion, starting with the Gulf Cooperation Council (GCC) region. This step is part of the company’s strategy to bring Indian innovation to international markets, aligning with its vision of making high-quality technology available to everyone.
The company has partnered with Lime Concepts to enter the Middle East, with its products now available at Virgin Mega Stores, a major GCC retailer for electronics and lifestyle goods. This setup gives customers a chance to experience Noise’s devices firsthand.
GCC Market and Product Offerings
Noise chose the GCC due to its young, tech-savvy population—over 50% are under 25. The company noted that smart wearables in the region have evolved beyond fitness tracking, becoming key tools for health, lifestyle, and functionality, fitting seamlessly into daily life.
The full Noise lineup is available, including smartwatches, smart rings like the Luna Ring, audio devices such as Master Buds with Sound by Bose, and the ColorFit Pro Series. The NoiseFit app, India’s highest-rated health and fitness platform, will also support users, connecting them to a growing global community.
Building on India’s Success
To succeed globally, Noise is using strategic retail partnerships, online marketplaces, and key distribution networks, mirroring its approach in India. The company said this expansion builds on its goal of democratizing technology and earning consumer trust worldwide.
As a “Made in India” brand, Noise takes pride in strengthening India’s place in the global smart wearables industry. Its focus on affordable, user-centered designs and innovation has driven its success, which it showcased earlier this year at CES, receiving strong interest from attendees.
Vision
Noise believes this move reinforces its mission to bridge technology and lifestyle, setting new benchmarks in the international wearables market. The company expects to establish itself as a “Made for the World” brand, empowering users with a smart, connected ecosystem.
Availability
Noise products are now available in the GCC region through Virgin Mega Stores, retail partnerships, online marketplaces, and distribution networks.
Commenting on the global expansion, Gaurav Khatri, Co-Founder of Noise, said,
Having spearheaded India’s wearable revolution for over a decade, we are ecstatic to expand our horizons and bring our innovative offerings to the global stage. This international foray is a testament to our vision and marks a transformative chapter in our journey to becoming a global leader in smart wearables.
Our mission has always been to craft technology that enriches and integrates into users’ daily lives, and we are eager to present Noise’s best to consumers around the world. Starting with the GCC region, backed by strong strategic collaborations, we are confident in our ability to replicate our success globally as a “Made in India, Made for the World” brand.