OnePlus has introduced #ShootYourShort, a new initiative aimed at encouraging content creators to utilize the videography features of its recently released OnePlus 13. The campaign emphasizes the device’s ability to capture video in Dolby Vision, a technology designed to enhance image quality.
The OnePlus 13, according to the company, allows users to record videos with improved picture quality, utilizing Dolby Vision’s color and contrast enhancements.
To demonstrate these capabilities, OnePlus has partnered with four directors: Maanvi Bedi, Sreemoyi Singh, Chattarpal Ninawane, and Mohammad Ali.
These directors have produced short films using the OnePlus 13’s Dolby Vision capture, focusing on the visual representation of emotions associated with the festival of Holi. The films aim to showcase the device’s ability to capture colors, contrast, and details.
In addition to the commissioned films, OnePlus is launching the #ShootYourShort challenge, inviting users to participate by creating their own short films. Participants are encouraged to submit videos inspired by a chosen color, utilizing the OnePlus 13’s videography features and Dolby Vision. The challenge aims to provide an opportunity for aspiring filmmakers and content creators to demonstrate their skills.
The initiative will culminate in the selection of three winning entries, all of which must be shot on the OnePlus 13.
The #ShootYourShort campaign is presented by OnePlus as a means to broaden access to professional-grade content creation, with the OnePlus 13 and Dolby Vision being positioned as tools for enhancing smartphone cinematography.
Commenting on this partnership, Ishita Grover, Director of Marketing at OnePlus India, said:
At OnePlus India, we are constantly pushing the boundaries of smartphone photography and videography. With #ShootYourShort, we are providing creators and our community an opportunity to explore their artistic vision using the power of Dolby Vision on the OnePlus 13. With Holi around the corner, this campaign celebrates the festival’s vibrant colors and emotions, bringing them to life with stunning picture quality. We are committed to delivering a cinema-grade experience in Dolby Vision that empowers professionals and enthusiasts alike to create visually stunning content with the OnePlus 13.
Sameer Seth, Director Marketing – India, Dolby Laboratories said:
Dolby Vision has long been the imaging technology of choice for the world’s leading storytellers and device makers enabling them to deliver unparalleled visual experiences. With the OnePlus 13, we are excited to bring this content creation technology into the hands of everyday creators, empowering them to capture every detail with incredible contrast and lifelike colors. Dolby Vision ensures that every frame is optimized for brilliance and naturalness, allowing creators to push the boundaries of smartphone cinematography.