HMD Global just launched the Barbie Phone, a retro flip phone in partnership with Mattel in India, after it was introduced last year. The flip phone has features that include calling, texting, and living in the real world without digital distraction.
It comes only in pink colour and has a screen on the front that can be used as a mirror, so you can touch up on the go.
The phone comes with two replaceable back covers: the brightly coloured swirls of the 1992’s iconic Totally Hair Barbie doll and a vintage ‘shooting heart’ design. It also comes with beaded lanyard and attachable charms.
This phone also comes with a bespoke user interface including Barbie wallpapers and Barbie app icons to support digital wellbeing including ‘Digital balance tips’, ‘BarbieMeditation’ and in the settings there are ‘Self-care reminders’. There are several custom ringtones to choose from including ‘floating’, ‘Coastal’, ‘DreamHouse’, ‘Azure Barbie’, and ‘Surf Chimes’.
The device also comes with hidden Easter eggs for key Barbie dates and words, when you type BARBIE by pressing *#227243# you get Barbie wallpapers, *#ken# or *#536# for greetings from Ken and *#malibu# for Malibu beach sounds.
HMD Barbie Phone specifications
- 2.8″ QVGA internal screen, 1.77″ external screen
- Unisoc T107 processor
- 64MB RAM, 128 MB internal storage, expandable memory up to 32GB with microSD
- S30+ OS
- Dual SIM
- VGA rear with LED Flash
- 3.5mm Headphone jack, MP3 Player, FM Radio (Wired/Wireless)
- Bluetooth 5.0, USB Type-C
- Networks: GSM/GPRS 900/1800, WCDMA, LTE Cat1
- Dimensions: 108.4×55.1×18.9mm; Weight: 123.5g
- 1450mAh removable battery with up to 9h talk time
Pricing and availability
The HMD Barbie Phone is priced at Rs. 7,999 and is already on sale in India from HMD.com.