London-based technology brand Nothing has announced a partnership with Royal Challengers Bengaluru (RCB) as an Associate Sponsor for the 2025 T20 season. The collaboration aims to enhance Nothing’s brand visibility within the Indian market.
This sponsorship is presented as a continuation of Nothing’s strategy to expand its market presence in India. The partnership entails the display of Nothing’s logo on the lead trousers of the RCB playing kit.
The logo placement will be adjusted based on the batsman’s handedness, appearing on the left leg for right-handed batsmen and the right leg for left-handed batsmen.
The collaboration is positioned as a strategic alignment between Nothing’s target demographic and RCB’s fan base. Both entities are characterized as having a focus on engaging with younger audiences and fostering a sense of aspiration.
The T20 2025 season is scheduled to begin tomorrow, March 22, 2025, with a match between Kolkata Knight Riders and Royal Challengers Bengaluru at Eden Gardens. RCB’s first home game is set for April 2, 2025, against Gujarat Titans.
Regarding the association, Akis Evangelidis, Co-founder & India President, Nothing said:
Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey.
Rajesh Menon, COO, Royal Challengers Bengaluru, said:
We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.