TECNO has announced the appointment of Indian film director, writer, and actor Shiboprosad Mukherjee as its new brand ambassador.
Mr. Mukherjee, recognized for his contributions to Bengali cinema, is known for films that often address social themes. TECNO’s statement indicates that the collaboration aims to connect the cultural landscape of West Bengal with the brand’s focus on technological innovation.
The partnership is presented as an effort to encourage individuals to pursue their goals, aligning with TECNO’s “Stop At Nothing” brand message. The announcement also highlights the brand’s intention to promote digital empowerment.
This initiative comes as smartphone penetration in rural West Bengal has increased from 27.7% in 2018 to 65.7% in 2022, according to the information provided by the company. TECNO aims to contribute to this growth by offering technological solutions.
The company’s stated objective is to integrate Mr. Mukherjee’s cinematic expertise with its technological advancements. This integration is intended to empower users by combining cinema, culture, and technology. The brand’s communication suggests that this synergy will enable individuals to explore potential opportunities in a connected environment.
Commenting on the association, Arijeet Talapatra, CEO, TECNO, stated:
We are thrilled to welcome Shiboprosad Mukherjee into the TECNO family. As a visionary filmmaker and a multi-faceted artist, Shiboprosad’s creativity and influence in the world of cinema align perfectly with our mission to push the boundaries of technology and design. This collaboration with TECNO symbolizes our ongoing commitment to provide AI-powered, transformative experiences that empower individuals.
Reflecting on the collaboration, Shiboprosad Mukherjee added:
I am truly excited to be associated with TECNO Mobile as the face of the brand. Arijit Talapatra is a very dear friend of mine, and an association with his brand feels personal and special. TECNO has not only been redefining the smartphone experience with its innovation and reliability but has also become a proud partner of my films, making this collaboration even more meaningful to me. I am genuinely looking forward to this journey together, as we share a common vision of inspiring and empowering people. Being part of TECNO’s story, both on and off-screen, is an honour, and I am eager to contribute to the brand’s growing legacy of trust, creativity, and technological excellence.