boAt has renewed its partnerships with T20 cricket teams Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) for the latest cricket season. The company will serve as the Official Audio & Wearables Partner for both franchises.
This collaboration reflects boAt’s ongoing strategy of aligning its brand with popular sports, particularly cricket, within the Indian market. The partnership aims to integrate boAt’s product offerings with the T20 cricket experience.
The company’s role as the Official Audio & Wearables Partner involves providing audio products and smart wearables to enhance the fan experience. This includes the aim of delivering clear audio for match commentary and related content, and offering wearable technology for tracking and engagement.
The stated objective of the partnership is to extend the experience of T20 cricket beyond the stadium and into the daily lives of fans. This is intended to be achieved through the availability of boAt’s products, allowing fans to engage with the sport through audio and wearable technology in various settings.
Commenting on the partnership, Aman Gupta, Co-founder & CMO, boAt, said:
At boAt, we celebrate fandom in its truest form. Our partnership with RCB and GT is about enhancing the cricket experience, making every chant, every boundary, and every victory sound even better. We’re here to power the fan experience with the best in audio and wearables.