Portronics has announced a sponsorship agreement with the Lucknow Super Giants (LSG) for the 2025 Indian Premier League (IPL) season. The agreement designates Portronics as an official sponsor of the LSG team.
Under the terms of the partnership, Portronics branding will be displayed on the lower portion of the LSG team jerseys during all matches of the upcoming IPL season. This branding placement is intended to increase the brand’s visibility among the IPL’s viewership.
Portronics, which offers a product portfolio encompassing over 500 items across five categories, aims to leverage the popularity of cricket in India for brand promotion. The sponsorship represents a strategic move into sports marketing, utilizing the IPL’s extensive reach to connect with a broad audience.
The company’s stated objective in this collaboration is to align with cultural events that resonate with its consumer base, thereby enhancing brand recognition. The IPL’s high viewership and engagement are seen as providing Portronics with a platform to reinforce its brand identity.
Regarding the assosiation, Jasmeet Singh, Founder & Director, of Portronics, said:
We’re proud to join hands with Lucknow Super Giants as their official sponsor for IPL 2025. Cricket in India is more than just a game—a shared passion uniting generations. At Portronics, we believe in enhancing life’s everyday experiences through innovation. With this partnership, we aim to amplify the energy of the game and bring fans even closer to the action through our sound solutions.
Vinay Chopra, the CEO of Lucknow Super Giants added:
Portronics is a brand that mirrors our values—performance, innovation, and fan-first thinking. We’re delighted to welcome them into the Lucknow Super Giants family. Together, we hope to create memorable experiences for fans both on and off the pitch this season.