Motorola to concentrate on marketing and manufacture less devices this year

Motorola was one of the manufacturers among many who filled the market with new devices, and failed to market them. It was a major fiasco in the Motorola camp, just yesterday Motorola CEO Sanjay Jha confirmed that they will be launching few handsets and will be concentrating to market them properly.

This is what Sanjay Jha had to say; “A lot of products that are roughly the same doesn’t drive the market to a new place. I made this decision independent of what the others will do, we’re doing what we think is the right thing.

I think this decision by Motorola is in the right direction as it is always better to release less devices and provide proper service and support to these devices. This is the only way they can jump right back into the Smartphone race, they have to revoke the same marketing strategy they had undertaken during the launch of the Motorola Droid.

Source: AllthingsD


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