Lava International Limited has launched its new Shark series, targeting first-time smartphone users in the budget-friendly 9K segment. The company said this move expands its product range while focusing on “design, performance, and build quality” to offer a “superior product experience.”
The Lava Shark sports a 6.67-inch HD+ punch-hole display with a smooth 120Hz refresh rate. It features a fast face unlock in 0.68 seconds and a fingerprint unlock in 0.28 seconds, ensuring quick and secure access, the company emphasized.
Built for durability, it carries an IP54 rating for water and dust resistance. Powering the Shark is the UNISOC T606 octa-core processor, paired with 4GB RAM and an extra 4GB virtual RAM for seamless multitasking. It also offers 64GB of storage, expandable up to 256GB.
For photography, the device includes a 50MP AI rear camera system and an 8MP front camera for selfies and video calls. The company highlighted features like AI Mode, Portrait, Pro Mode, and HDR to improve the camera experience for all users.
The Shark is equipped with a 5000mAh battery and 18W fast charging, taking about 158 minutes for a full charge. Lava noted that it delivers up to 45 hours of talk time, 376 hours of standby time, and 550 minutes of YouTube playback, ideal for long-lasting use.
Running on Android 14, the phone supports dual 4G VoLTE, Bluetooth 5.0, dual-band Wi-Fi, and includes a side fingerprint sensor and face unlock for added convenience.
Quick specifications: Lava Shark
- Screen Size: 16.94cm (6.67″)
- Display: HD+ Punch Hole 120Hz Display, 720 x 1612 Resolution, 269 PPI
- Processor: UNISOC T606 Octa-core Processor
- RAM: 4GB + 4GB Virtual RAM
- ROM: 64GB (expandable up to 256GB)
- Rear Camera: 50MP AI Rear Camera with LED Flash
- Front Camera: 8MP with Screen Flash
- Battery: 5000mAh
- Charging: 18W Fast Charging Support with 10W in-box charger
- Operating System: Android 14
- Design: Titanium Gold & Stealth Black
- Security: Side Fingerprint Sensor, Face Unlock
- Warranty & Service: 1 Year & Free Service at Home
Pricing and Availability
The Lava Shark is priced at Rs. 6,999 and comes in Titanium Gold and Stealth Black colors. It will be available at Lava’s retail stores starting March 2025. The device comes with Lava’s signature 1-year warranty and free Service at Home.
Speaking about the launch of the new series, Sumit Singh, Head – Product at Lava International Limited, said:
The Lava Shark series is designed to improve the experience for entry-level users, fitting our strategy for the sub-8K segment. We plan to grow the Shark lineup in the coming months with fresh innovations. With more people adopting smartphones, we aim to address gaps in quality, performance, and durability. As a company focused on consumers, we’re dedicated to providing value and reliability across all our products.