Noise India today announced its launch in two of the world’s most iconic retail destinations—Selfridges in London and Printemps in Paris. This step marks the brand’s entry into the United Kingdom and European markets, following its recent rollout in Virgin Megastores, UAE.
The company said this move accelerates global access to Made-in-India smart wearables, building on its successful Middle East debut earlier this month.
Noise highlighted that it’s taking its decade-long innovation and market leadership worldwide through a multi-channel approach. The company noted it’s leveraging strategic retail partnerships, online marketplaces, and key distribution networks to replicate its India success globally.
By placing products in renowned stores like Selfridges and Printemps—known for curating premium brands and iconic experiences—Noise expects consumers to experience its flagship offerings firsthand and solidify its presence across the UK and EU, some of the most evolved consumer technology markets.
Market Insights and Noise’s Strategy
Noise explained that wearables in these regions are shifting from fitness trackers to personalized lifestyle essentials, offering deep customization, AI-powered interactions, and seamless multi-device integration.
The company noted that while adoption has been strong historically, demand is now surging. In the EU, smartwatches and fitness trackers drive 53% of wearable tech revenue, with the market projected to reach $48.5 billion by 2030, growing at a CAGR of 14.2%. In the UK, the market is expected to hit $14.1 billion by 2030, with a higher CAGR of 15.7%, signaling faster growth.
The company emphasized that this creates a strong opportunity for brands delivering tailor-made innovation with value-driven pricing. Noise believes its expertise in democratizing smart wearables positions it well to meet this demand and deliver premium experiences globally. The company added that this launch not only expands its global footprint but also reinforces its leadership in competitive markets like the UK and EU.
Products and Availability
Noise will offer its full range of products in these stores, including smartwatches, smart rings, and audio devices. Key offerings include the Luna Ring, Master Buds with Sound by Bose, and the ColorFit Pro Series, while the NoiseFit App, health and fitness platform, will power this expansion, connecting users worldwide to an integrated ecosystem.
The company said this move reflects its confidence in showcasing India’s innovation prowess globally. Noise expects to establish itself as an aspirational ‘Made in India, Made for the World’ brand through this expansion.
Speaking about the expansion, Gaurav Khatri, Co-Founder of Noise, said,
As we continue to emphasize the relevance and adoption of smart wearables in India, we are equally bullish about making premium smart wearable experiences accessible to a larger network of global audience. Our strategic launch at iconic retailers like Selfridges in London and Printemps in Paris marks a key milestone, enabling us to bring innovative, Made-in-India products to consumers around the world and accelerate the brand’s international growth.