Alcatel, a mobile technology brand operated by TCL Communication under a trademark license from Nokia, has announced its entry into the Indian smartphone market after a hiatus. The company didn’t launch a phone or a tablet in the country after 2018, but it continued to launch devices in some markets till 2022.
The company plans to launch devices featuring a stylus, positioning itself to offer premium features to a wider consumer base.
Alcatel’s strategy for India includes local manufacturing, aligning with the “Make in India” initiative. The brand intends to establish a nationwide service network to support its user base. The company’s product line will incorporate patented innovations (pending or granted) and designs influenced by French aesthetics.
The company’s stated focus is on providing accessible technology to a broad segment of the Indian market, including urban consumers, technology enthusiasts, and those who rely on mobile devices for work and lifestyle purposes.
Alcatel aims to leverage its experience in the mobile technology sector to offer a range of smartphones that combine design, functionality, and user experience. Alcatel’s approach emphasizes localized production and a customer support infrastructure, which are key components of its market strategy.
Regarding this, Atul Vivek, CBO (Chief Business Officer), said:
At Alcatel, our vision for India is to democratize innovation by making premium features accessible to a broader audience. Our devices seamlessly merge with style and performance, catering to tech enthusiasts, urban aspirants, fashion-conscious consumers, and digital nomads alike. We believe that technology should not only be powerful but also reflect the latest trends, and we are excited to introduce products that embody this philosophy in the Indian market.
Ansh Rathi, COO (Chief Operating Officer), said:
As we expand our presence in India, from day 1 we have embraced the ‘Made in India’ initiative by focusing on local manufacturing. By producing our devices within the country, we aim to enhance supply chain efficiency, ensure superior quality, and contribute to India’s growing technology ecosystem. This strategic move not only strengthens our commitment to the Indian market but also reinforces our mission to make cutting-edge technology more accessible and affordable for consumers.