Nothing has reported significant success with its newly released Phone (3a) series in India, despite the general slowdown in smartphone sales in January 2025, according to IDC reports.
The Nothing Phone (3a) series has emerged as the best-selling mid-range smartphone on Flipkart, receiving an unprecedented response in India, said the company. In its first month of launch, the Phone (3a) series emerged as one of the top performers in its segment, it added.
However, the company did not reveal the number of units sold for the phones. It also didn’t reveal details about the sales of the Phone (3a) series compared to the Phone (2a) series. The company recently rolled out Nothing OS 3.1 update alongside the Essential Space enhancements for these phones.
In addition to Flipkart, the new Nothing Phone (3a) Series is available on Vijay sales, Croma and all leading retail stores.
Commenting on this, Akis Evangelidis, Co-founder & India President, Nothing said:
After being recognized as the fastest-growing brand in 2024, we’re entering 2025 with even greater momentum. The response to the Phone (3a) Series in India has been incredible, positioning it as a unique alternative in a segment that hasn’t seen much change or innovation in recent years.
Smrithi Ravichandran, Vice President – Head of Mobiles & Travel at Flipkart, added:
Despite a challenging market slowdown, the Phone (3a) Series has emerged as the best launch in its price segment over the past six months. Without a doubt, the Phone (3a) Series will stand as one of the top performers of the year in its category, reaffirming India’s massive potential for Nothing and cementing its position as the brand to watch.