consumr.ai has announced that leading Indian brands—Kapiva, Aditya Birla Capital, and Rustomjee—have adopted its flagship behavioral analytics tool, AI Twins, to power real-time, data-driven decision-making rooted in actual consumer behavior.
In a market where traditional personas and survey-based insights fall short, AI Twins offers a new path forward.
- The platform creates privacy-safe digital replicas of ideal customers by analyzing observable behavior across search trends, content engagement, and social media activity.
- These dynamic profiles allow brands to make sharper decisions across media, creative, targeting, and product development.
Moving Beyond Traditional Research Methods
Unlike conventional research approaches—often slow, costly, and based on self-reported data—AI Twins delivers deterministic, observation-based insights in real time. By grounding strategy in what consumers do, rather than what they say, brands gain a more accurate, scalable view of customer intent and behavior across platforms.
Real-World Business Impact
Kapiva identified a previously untapped behavioral trend: interest among non-diabetics in managing sugar spikes. This insight prompted a strategic repositioning of its Dia Free product and opened up a potential 5x expansion in market size. “That one insight helped us rethink our category strategy and unlock an entirely new growth lever,” said Ameve Sharma, Co-founder, Kapiva.
Aditya Birla Capital used behavior-based lookalike modeling to better target women insurance buyers, resulting in 90%+ female-led conversions—a significant improvement over traditional targeting methods. “AI Twins helped us move beyond probabilistic targeting to a level of accuracy we hadn’t seen before,” said Darshana Shah, Head of Marketing & Customer Experience.
Rustomjee leveraged psychographic signals from AI Twins to align messaging with buyer motivations, leading to stronger digital engagement.
“We’re excited to collaborate with consumr.ai to refine our digital marketing strategies,” said Rushabh Shah, CMO, Rustomjee. “Combined with Vivek’s extensive cross-sectoral experience and the platform’s consumer intelligence capabilities, we’re unlocking new possibilities in how we plan, personalize, and perform across the funnel.”
This development marks a pivotal shift in the Indian marketing ecosystem, as more brands adopt AI-powered behavioral analytics to navigate an increasingly dynamic and digital-first consumer environment.
Meeting the Needs of India’s Complex Market
“India is one of the most complex and high-potential consumer markets in the world,” said Vivek Bhargava, Co-founder of consumr.ai. He added:
With AI Twins, we’re giving marketers a powerful edge—access to real-time, behavior-led intelligence that makes every decision sharper and more scalable.