Idea Cellular has launched its 3G services in Idukki district including towns in high range like Adimali, Munnar, Kattapana, Thekkady, Mayiladumpara, Anakara, Cheruthony, Kumily, Thadiyampadu and Nedumkandam. Idea 3G is now available across all the districts in Kerala. Idea launched 3G service in Kerala last April that is available in Kottayam, Kochi, Calicut, Trichur, Palghat, Kannur, Malapuram, Alleppey, Pathanamthitta, Kollam, Trivandrum and Nedumangad.
This allows the Idea 3G subscribers enjoy high-speed Internet Browsing, Video conferencing, Mobile TV and Video on demand. Idea 3G now covers 50% of the Kerala population within less than 1 year of launch. It has 13 lakh 3G subscribers and 1700 3G cell sites in the circle.