Adobe has announced new AI agents, creative tools and workflow updates across Adobe Firefly, Creative Cloud and Adobe GenStudio at Adobe MAX 2026. The announcements include an expanded Adobe Creative Agent, new capabilities for video, audio, image and design, integrations with third-party AI agents, and updates for marketing teams.
The company is also expanding its partnerships with Google and Microsoft and has announced a multi-year strategic alliance with The Walt Disney Company.
Adobe Firefly gets new video, image and design tools
Adobe is expanding Firefly into an AI creative studio that combines its creative tools, AI models from Adobe and other companies, and Adobe Creative Agent. It brings together models from Adobe and Topaz Labs, along with models from ByteDance, Google, Kling, OpenAI and ElevenLabs, supporting creators of all experience levels across video, audio, image and design.
The Adobe Creative Agent will power the Firefly AI Assistant (beta), which includes customization, Plan Mode and Model Selector capabilities. Creators can use natural language to direct the agent and hand off complex, multi-step tasks while retaining control of their work. Adobe is also previewing always-on agents that can handle recurring tasks and continue working in the background when creators step away.
New Firefly features include:
- Firefly Video: A single workflow for building a story and assembling videos, from social content to short films.
- Firefly Design (beta): A single canvas combining illustration, image editing, animation, 3D and print tools. Creators can develop a brand identity or social campaign from idea to final review.
- Firefly Image: Edit Object changes specific parts of an image while keeping everything else unchanged. Relight and Retouch combine prompt-based edits with manual controls.
- Quick Actions: Ready-to-use workflows such as Remove Object and Thumbnail Generator, alongside guided workflows such as Build Product Ad.
- Firefly Graph (beta): Allows creators to build and refine custom, repeatable workflows.
- Firefly Builder (private beta): Converts ideas into interactive, on-brand prototypes such as websites, presentations and apps using natural language, without coding.
Creative Cloud gets AI assistants and new editing features
The company is expanding Creative Agent across Creative Cloud through AI Assistants (beta) in Illustrator, Premiere, InDesign, After Effects and Frame.io. These assistants will let professionals direct complex, multi-step tasks using natural language.
It is also previewing local Model Context Protocol (MCP) integrations for Photoshop, Illustrator, Premiere and After Effects. They will allow third-party agents to make changes locally to native project files while keeping layers, sequences and compositions editable.
Other Creative Cloud updates include:
- Photoshop: Generative Restyle and Relight add new image editing capabilities.
- Premiere: Color Mode, which Adobe describes as a first-of-its-kind color grading system.
- Lightroom: Open Eyes (beta), a new photo editing feature.
- InDesign: Co-editing (beta), allowing users to work together on documents.
- Topaz Labs models: Wonder 4 and Image HDR bring upscaling, denoising, deblurring and sharpening capabilities to image enhancement.
It is also bringing new tools, agents and performance enhancements across Creative Cloud to support professionals working across different creative mediums.
Adobe GenStudio adds CX Enterprise Coworker for marketing teams
Adobe is bringing CX Enterprise Coworker into GenStudio, its end-to-end content supply chain solution. It will help marketing and creative teams manage campaigns and produce content for different audiences, channels and markets while maintaining brand consistency.
Through a conversational interface, teams can direct campaign planning, creation and activation while Coworker coordinates agents and workflows. Other updates include:
- Adobe Brand Intelligence: Continuously learns and enforces brand standards. Its Intelligent Reflow capability automatically adapts designs to new sizes and layouts, with Brand Intelligence also coming to Photoshop, Illustrator and InDesign.
- Ideation Space: An AI-powered collaborative canvas in Workfront, Adobe’s marketing planning and project management solution. It combines team ideas, performance data and Coworker context to help create structured campaign briefs.
- Firefly 3D Digital Twin: Creates pixel-perfect 3D product replicas. Teams and agents can change labels and materials and generate product images without requiring a physical photoshoot for every detail change.
Adobe expands partnerships with Google, Microsoft and Disney
The company is expanding its presence across other platforms through partnerships with Google and Microsoft. These announcements build on connectors launched through collaborations with Anthropic, OpenAI, Slack and other partners.
The expanded strategic partnership will bring Adobe’s creative and productivity tools into Google products and Google’s latest frontier AI models into Adobe tools. Acrobat will be available in Google Workspace, connecting it with Google Drive and Gmail.
It will also expand its connectors for Gemini and Gemini Enterprise with Acrobat and additional creative tools, allowing users to enhance images, customize designs and work with PDFs through conversations.
Other initiatives include:
- Bringing Adobe creative tools to AI Mode in Google Search.
- Providing access to Google’s latest image and video models in Firefly, Photoshop, Adobe Express and Premiere.
- Using Gemini models to power AI capabilities in Acrobat.
- Exploring AI-powered Photoshop editing with Google DeepMind.
Microsoft
Adobe and Microsoft are expanding their strategic relationship to bring optimized versions of Photoshop, Premiere, After Effects and Substance 3D Painter (beta) to high-performance Arm-based Windows PCs, including the new Surface Laptop Ultra powered by RTX Spark. Adobe Express tools will also be integrated natively into Microsoft Photos.
Disney
Adobe has announced a multi-year strategic alliance with The Walt Disney Company, becoming its Official AI Innovation Partner. Adobe technology will support concept exploration in Disney’s innovation labs, parks and cruise development pipelines, with custom AI models and tools helping teams develop ideas more quickly while protecting creators and their work.
Adobe MAX 2026 event details
Adobe MAX 2026 takes place in Miami Beach from November 10 to 12. The three-day event brings together creative professionals, social media creators, enterprise marketers and storytellers for inspiration, networking and collaboration.
The event features more than 300 speakers, including designer Jonathan Anderson, actor and creative entrepreneur Terry Crews, and filmmaker Drex Lee. It also includes live music and creative experiences, while virtual audiences can stream the MAX keynotes and Adobe Sneaks at max.adobe.com.
Speaking on the announcement, Anil Chakravarthy, President and Incoming Chief Executive Officer at Adobe, said:
We’re powering a new era of creativity where creative professionals and creators at every experience level have the tools, models and agents they need to bring their biggest ideas to life and stand out with work that reflects their unique taste, style and vision. With demand for content growing across every format and channel, we’re delivering new innovations across our product portfolio that expand how creative work happens and put the power of Adobe’s tools within reach for even more creatives.