Samsung, Worldwide Olympic Partner for Wireless Communications Equipment has launched London Olympics special edition flip cover in UK. They have also partnered with Holiday Inn for providing Galaxy S3 users with an app that would let them use their smartphone as a room key or a portable hotel interphone, and to turn on/off the TV, Air conditioner, lights, and A/V in the Holiday Inn group of hotels. In addition, this app also local information, location-based offers and news.
Customers purchasing the Galaxy S III in London at Samsung Mobile PIN, Premium Pop-up Experience Space, would get the London Olympics special edition flip cover for free.