Digital business of DisneyUTV has launched UTV Stars on Mobile. This offers exclusive Bollywood content from the official Bollywood channel UTV STARS including interviews, Gossips, Reviews and shows including Stars at 10, Living my Life, Preity Zinta Show, Bollywood Stars, Fashion Trends, Bollywood Trivia and more. The duration of the audio segment ranges from 1 minute to 10 minutes based on the content.
DisneyUTV had already launched Audio segments such as Audio Cinema and Divya Kathayein that offers Mythological stories on Indian deities on mobile phones earlier this year.
The UTV Stars is now available as a VAS (Value Added Service)for Tata Docomo customers. You can Call 56868 (Toll Free) to activate the service. It costs Rs.30 for a month with unlimited browsing. It would be available on other Indian carriers soon.