MTS has launched a new Mobile Advertising Service called mAd. This service would let the customers watch a short video Ad on their device before a call and get free local calling minutes. It doesn’t have any activation charges, application download charges and data transfer charges while viewing video ads. Popular brands such as Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo have partnered with MTS for this service.
This service is available on all the Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. It would launch it soon on BlackBerry and BREW enabled entry-level MTS handsets.
To activate this service MTS customers need to SMS FREE to 55559 or call customer care 155 (Toll Free). After that they’ll get a link to download MTS mAd Call application that needs to be installed on the phone. A demo video will play, that would explain the process.
Whenever a customer makes a call, an automatic pop up will ask the customer for a Free Call or Paid Call. In case of the Free call, a seamless video ad will play for 20-30 seconds, post that the call will be connected. After completion, free 60 seconds of local calling will be credited to the customer’s account and the same will be confirmed via SMS. Customers can make 4 MTS mAd calls in a day, after that the Free call pop up will not be displayed.