Today, Apple has started to air two new TV ads for the iPad mini. The company previously released the “Piano” ad that was shown during the iPad mini media event.
httpv://www.youtube.com/watch?v=9L11hutds-o&feature=player_embedded
The first ad is called “Books“, which demonstrates the abilities of the iPad mini as an e-reader. In the ad, a full-size iPad and the iPad mini are both side-by-side opening and closing books in iBooks. As MacRumors points out, the ad uses classy pairings of books to show comparisons between the larger and smaller iPads: The Sun Also Rises and The Valley of the Moon; East of Eden and How the West Was Won; and, Moby Dick and Gone Fishing.
httpv://www.youtube.com/watch?v=fdmkhzGD-ZA&feature=player_embedded
The second ad is called “Photos“, which uses a similar side by side presentation style as the other two iPad mini ads. This ad shows off iPhoto for iOS with the 60’s classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background.