ESPN Star Sports has recently introduced Star Sports Mobile. It is a mobile
content service that is similar to Mobile ESPN that was launched
across multiple markets in Asia Pacific in May 2006. The service works
on WAP and can be downloaded from espnstar.com.
Users of Star Sports Mobile will have access to exclusive chat sessions, video interviews, Java Games, ringtones,
wallpapers, match highlights, goals etc.
Most of the Content on Star Sports Mobile will revolve around the Arsenal and Liverpool Football Clubs. So if you are a fan then get signed on!
Manu Sawhney, Managing Director, ESPN Star Sports, said, “As Asia’s
leading sports broadcaster and content provider, we are focused on
serving the fan any time, any place via any device”
Arsenal and Liverpool enjoy a great fan following in Asia and they should expect to earn sizeable
revenues with this kind of service.
As of now a lot of the football content that ESPN Star Sports produces
is centered around the South East Asian fans – and that is primarily because this is where all the money lies. There is of course scope for such content in the Indian Market as well but the numbers just don’t seem to add up.
Either way if you are a football fan, and more importantly and Arsenal or Liverpool fan – do sign up!