India is becoming an important market for Nokia in terms of sale and company growth. To continue with this trend, Nokia has roped in the leading superstar, whom we also know the King Khan of Bollywood,
checkout the video below.
[youtube]http://www.youtube.com/watch?v=7aosTxch5XM[/youtube]
Shahrukh Khan. Nokia India is going to come up with an advertising campaign featuring Shahrukh Khan. Shahrukh Khan as most of us know is a gadget freak and is very much into buying gadgets. He bought a Honda ASIMO robot for his son as a birthday gift. Anyways, Nokia and Shahrukh will be coming out with a TV ad campaign and then this will be extended to print, outdoor, radio, online and digital media. Nokia says that Shahrukh Khan and Nokia have many things in common like trust; youth connection and both have high regards for technology. Nokia as we all know is focusing on defining all future chapters of entertainment and this connection with Shahrukh Khan will certainly strike a chord between these two brands…yes Shahrukh Khan is a brand in India. I am very much sure that this partnership will help Nokia in boosting its market share in India. So next time you see Shahrukh Khan saying, “Chak De ho Chak De Nokia”, don’t be surprised, its all part of the game!!!