HTC has been trying to stem its declining sales and has seemingly hit a home run with its latest handset, the One. Banking on its popularity and its portfolio for the rest of the year, the company has major expansion plans in India. In a report issues by PTI, HTC’s country head Faisal Siddiqui revealed that the company aims to double their market share in India.
The Taiwanese smartphone manufacturer currently has a 6% share of the smartphone market in India. By adding two additional national distributors, HTC India has expanded its distribution channel greatly . The company also plans to introduce an EMI scheme for its high priced flagship device that was launched in India at the Rs. 42,990 mark.
While EMI plans should help HTC sell the One, it cannot hope to topple Samsung’s monopoly in India with just one handset. Samsung currently commands a 47.4% share of the smartphone market in India. HTC is rumored to introduce a smaller and cheaper varient of the HTC One tentatively dubbed the M4 later this year. This handset is to be followed by the T6 which would be a more powerful HTC One in a phablet form factor. If the company plays its cards right, it could see itself break into the double digit marketshare figure rather soon.
[Via – PTI]