Aircel partnered with Micromax recently to bundle data with Smartphones and 3G Dongles, now it has launched Speed First, a unique initiative to showcase the extraordinary 3G speed on the Aircel network. This month long journey would help customers get an outstanding internet experience, says the company.
An Aircel branded car carrying three promoters using tablets and high end smartphones will visit top 500 outlets to sell data products over a month. Speed test will be conducted at these outlets and a Speed Certificate, stating the exact download and upload speed achieved, will be issued and handed over to the outlet. Vehicles will reach out to top hot spots in the town, top data selling outlets, the company owned stores and dealer run brand stores across Chennai.
Sankara Narayanan K, Head SBU 1 Chennai and ROTN, Aircel said,
Aircel is the pioneer in data and has brought a revolution in the data industry with its innovative, value for money products. There has been a rapid increase in the smart phone usage across all segments, especially youth. Today’s youth wants to be connected 24 hours in a day and all that is needed is a seamless 3G network which Aircel promises to provide. Through this initiative, Aircel encourages its potential data customers to experience our seamless high speed 3G Data network at various touch points across Chennai.
Aircel aims to give the users and partners a flavor of the speed that Aircel 3G network offers.