In a bid to reaffirm their focus on smartphone optics and to create ‘synergies’ between cameras and smartphones, Samsung has integrated its Digital Imaging Business Division with the Wireless Business Division. The Korean company aims to have the largest share of global mirrorless camera market by 2015.
“We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones,” said Samsung in a statement to ET.
Samsung’s NX range of cameras run on what is essentially a smartphone backend, meanwhile smartphone photography is a force to be reckoned with and the imaging business would help to increase competitiveness of Samsung’s devices in this field. The move makes a lot of sense given that the importance of point and shoot cameras is diminishing rapidly. Samsung had earlier shuffled the Digital Imaging Business Division into the Imaging Business Team. Samsung enjoys a 35% market share in the mobile segment and has cornered 11.8% of the digital cameras market. x
[Via – ET]