Bharti Airtel has released the results of Airtel Mobitude 2013, the 5th edition of its Indian annual survey that reveals that mobile TV, Bollywood, Hello Tunes, Re 1 entertainment store and gaming ruled customer preferences. Mobile TV witnessed 400% plus jump in viewership over last year. Airtel Re 1 entertainments store paved way for data usage growth . The number of data users jump 124% from last year and data consumption jumped 220%. About 87% of data traffic was contributed by 3G-enabled devices. Smartphones with 5.5″ plus screen jumped 123% in last two quarters and Google remains in top as most visited site, followed by YouTube and Facebook.
In the image downloads category, Sunny Leone topped the charts. Sunny Leone, Sherlyn Chopra and Poonam Pandey emerged as the most downloaded, surpassing the total downloads of their male actors, breaking the records of the past five years. Aamir Khan continued to be out of top 5 for the fourth consecutive year. Megan Fox and Drew Barrymore made it to the top downloaded in the female category in Hollywood. Brad Pitt and Tom Cruise topped the download charts in male actors.
In the sports Sachin Tendulkar ruled charts with a 124% jump in download compared to last year, followed by Roger Federer.
Govind Rajan, Chief Marketing Officer, Consumer Business, Bharti Airtel (India) said
Today, while the mobile phone is an indispensible 24X7 companion for customers across age groups and geographies, each individual’s preferences and usage requirements differ. Mobitude captures these trends to bring out the true reflection of the customer’s likings & usage habits. The verdict this year has interesting findings of the preferences of more than 194 million customers across the country!
Here is the complete infographic, that details the Mobitude 2013 survey results.
