Paytm, one of India’s popular online recharge platforms has launched their own mobile-only shopping app for smartphones. This lets users purchase more than 100,000 items from 250 merchants in a range of categories such as Men, Women, Kids fashion and Home Furnishing. This also has Paytm’s own Mobile and DTH recharge options built-in.
Commenting on the launch, Vijay Shekar Sharma, Founder & CEO of Paytm, said,
We have thought of mobile shopping from bottom up, without any previous assumptions of consumer behavior. Bargain is ingrained in nearly every Indian and is part of our everyday shopping. We are making something that will appeal to every Indian user in a natural way.
The app will also provide real “over the counter” human shopping experience using text messenger, says the company. It also has new Paytm Cash wallet for payments with a prepaid payment option that lets you add cash from your credit or debit card for easy checkout when shopping. All the saved credit and debit cards and net banking works with the Paytm shopping app.
The iOS app would go live on iTunes later today and the Android app is expected next week. It will be available to all 6 million Paytm mobile app users by the end of February, says Paytm. Hope we can expect the app for other platforms such as Windows Phone and BlackBerry too.