Regarding the game, Mikael Hed, CEO of Rovio Entertainment, said,
Angry Birds Stella is breaking the mold by introducing strong, passionate characters who really stand for something, while adding plenty of action and reality into the mix. The Angry Birds Stella story will live and evolve across physical and digital, bridging them in fun and innovative ways. Stella and her friends are here to stay, with plenty of adventures ahead of them.
Rovio plans to introduced new merchandise based on Angry Birds Stella, such as games, toys, books and other retail products soon. It did not announce the launch date of the game or which platforms it would release first. It should be available for all the leading mobile platforms when it launches.