Apple revealed its Q2 financial report today by recording $45.6 billion in revenues. The company shipped 43.72 million iPhones in the last quarter in addition to 16.35 million iPads. Giving insights about its performance in India, Apple CEO Tim Cook said that iPhone sales have increased 55% over the past year.
Apple has been aggressively marketing in India with print and television advertisements. But, most importantly an array of EMI, cash back and buyback schemes have acted as a catalyst for increasing sales in the country.
Last month the company announced two week trial offer for iPhones in India to boost sales. It also announced its plan to set up Apple exclusive stores in small towns and cities of the country like in Pune, Vishakhapatnam, Guwahati, Durgapur and Gangtok.
Prior to this, in February, the company also relaunched the iPhone 4 in India at Rs 22,990, that was was discontinued in September 2013. Apple had announced in May last year that iPhones sales recorded 400% growth in India.
Owning Apple products have always been a matter of prestige in India and that has remained constant even with the influx of affordable Samsung handsets along with homegrown low end handset makers like Micromax and Karbonn. In fact, a survey by Upstream and Ovum revealed that Apple is the top most coveted brand when it comes to buyers in Brazil, China, India.