Amazon has introduced its popular shopping service #AmazonCart in India. The latest shopping experience enables Indian customers to buy products from Amazon directly through Twitter.
The feature which was first launched in the US in May, lets buyers in India add products they discover on Twitter to their Amazon.in shopping carts without leaving Twitter. In order to use the service, customers will first have to connect their Twitter account to Amazon. Next, they can add items to their carts just by tweeting the link of an Amazon.in product along with the #AmazonCart hashtag.
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“The Twitter and Amazon agreement now extends to India to provide the maturing e-commerce industry here with another tool to engage online shoppers as well as to extend relationships on Twitter to the core of their e-commerce platforms,”
said Arvinder Gujral, business development director, south-east Asia and India, at Twitter.
Customers will get a reply tweet from @MyAmazonIN along with an email from Amazon.in when an item is successfully added to their cart. For the customers who have not connected their Twitter and Amazon accounts, they will receive a reply tweet asking them to connect their accounts to enable the new feature. The product will be added to the customer’s Amazon.in shopping cart after they have finished connecting the Twitter and Amazon accounts.