BlackBerry has joined hands with Idea Cellular to launch a special 1GB data plan for Idea postpaid customers. This BIS plan for BlackBerry OS 7 customers offer 1GB of 2G data at Rs. 83 per month, and Rs. 999 annually (taxes extra). To activate the plan, postpaid Idea users on BB OS 7 can SMS ACT999ARP to 12345. This confirms the company’s commitment to BlackBerry OS 7 customers, even though it has moved to OS 10.
Commenting on the new partnership, Ashish Gupta, Director – Carrier Sales, BlackBerry, India said,
BlackBerry currently has some of the strongest and most robust enterprise services and solutions in the market having transitioned from the ‘push mail’ image. BlackBerry Enterprise Server (BES), BES Express, BES 10, BlackBerry Balance and Enterprise Instant Messaging are some of our key services/solutions specifically designed for the enterprise segment. This offer is specially designed to deliver these benefits not only to consumer but also enterprise users.
Commenting on the offer, Sashi Shankar, Chief Marketing Officer, Idea Cellular said,
With increasing adoption of smartphones amongst the Idea user base, we are constantly innovating to offer affordable, customised and relevant data plans for our mobile internet users. The new 1GB annual data plan will offer more value and convenience to BlackBerry OS7 users on the Idea network.